Road Accidents in India
Service Design
Service Design
Road Accidents in India
Service Design
Overview
Overview
Overview
Global 4th Position Winner
As part of the Global Student Service Design Challenge, our brief was to design a service to respond to time critical emergencies
Timeline- January 2024- June 2024
Goal- To design a service in 4 phases: Discover, Empathize, Define, Create
Team- 4 (Sara, Tanvi, Tiara, Riddhima)
Global 4th Position Winner
As part of the Global Student Service Design Challenge, our brief was to design a service to respond to time critical emergencies
Timeline- January 2024- June 2024
Goal- To design a service in 4 phases: Discover, Empathize, Define, Create
Team- 4 (Sara, Tanvi, Tiara, Riddhima)
Problem Statement
Problem Statement
Problem Statement
After conducting initial research on Road Accidents in India, we came up with our problem statement
After conducting initial research on Road Accidents in India, we came up with our problem statement
How Might We enable individuals from low socio-economic background who find themselves as predominant bystanders to overcome fear and hesitance caused by mistreatment from legal & medical institutions when assisting victims of road accidents?
How Might We enable individuals from low socio-economic background who find themselves as predominant bystanders to overcome fear and hesitance caused by mistreatment from legal & medical institutions when assisting victims of road accidents?
Round 1: Identifying the Problem
Round 1: Identifying the Problem
Round 1: Identifying the Problem
This was our submission, as part of the Laerdal brief to the service design team, which got us selected as Global finalists
This was our submission, as part of the Laerdal brief to the service design team, which got us selected as Global finalists
Posters Circulated to invite interviewees who have been a road accident victim, or ever helped a victim
Poster Credits: Sara
Primary and Secondary Research Research synthesis
Round 2: Empathize
Round 2: Empathize
Round 2: Empathize
Going out and speaking to people, to hear from them, and truly empathize with them and their lives, we set out on the Roads in Delhi's Adarsh Nagar
Going out and speaking to people, to hear from them, and truly empathize with them and their lives, we set out on the Roads in Delhi's Adarsh Nagar
Working out the responses
Transcribing Interviews, and developing themes
Round 3: Define
Round 3: Define
Round 3: Define
Re-defining the need statement, based on our new and increased understanding after conducting thorough research
Re-defining the need statement, based on our new and increased understanding after conducting thorough research
Need Statement
Need Statement
To change behavior of bystanders hesitating to help, there is a need to minimize negative consequences, and make the process of helping intuitive, time efficient, and stress-free, so that experiences of Good Samaritans improve, increasing their trust in the process, further encouraging others to help in future.
Since, we were conducting an open research and did not want to restrict ourselves to any one specific topic, we decided to go forward with the first set of interviews as unstructured- 57 interviews.
Later, after second round of themes development, we also conducted 5 semi-structured interviews
Where we made short notes of things we felt were important and color coded the insights for emotions. Then clustered these interview insights to find themes.
Riddhima
India